Masha Mazi – Medium

Masha Mazi

You’re not a brand strategist, but a well-informed designer. (And that’s okay).

How most brand strategy courses mislead their students.

Jan 20, 2021

Jan 20, 2021

How Brand Strategy and Design Go Hand in Hand

The design should be in service of a carefully planned brand strategy, and it should bring an idea alive in its full potential. Brand…

Jan 13, 2021

Jan 13, 2021

Emotional Branding Tips and Tricks: How to use emotional branding to your advantage?

It goes without a doubt that consumers connect to brands on an emotional level. This is not only true for huge brands but also smaller…

Dec 15, 2020

Emotional Branding Tips and Tricks: How to use emotional branding to your advantage?

Dec 15, 2020

What Is Brand Personality and Why It Is Important?

Brand personality is not just another buzzword. The concept of Five Dimensions of Brand Personality was first outlined in 1997, so it has…

Dec 8, 2020

Dec 8, 2020

How Branding Affects Human Psychology? — Atlas Authentica

There is no doubt that branding affects human psychology. However, the term psychology of branding is still somehow unclear and is mostly…

Nov 30, 2020

How Branding Affects Human Psychology? Title.

Nov 30, 2020

Masha Mazi

Masha Mazi

Founder and Lead Strategist at Atlas Authentica, a creative studio for conscious brands. Join our inner circle: https://atlasauthentica.com/newsletter

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