You’re not a brand strategist, but a well-informed designer. (And that’s okay).How most brand strategy courses mislead their students.Jan 20, 2021Jan 20, 2021
How Brand Strategy and Design Go Hand in HandThe design should be in service of a carefully planned brand strategy, and it should bring an idea alive in its full potential. Brand…Jan 13, 2021Jan 13, 2021
Emotional Branding Tips and Tricks: How to use emotional branding to your advantage?It goes without a doubt that consumers connect to brands on an emotional level. This is not only true for huge brands but also smaller…Dec 15, 2020Dec 15, 2020
What Is Brand Personality and Why It Is Important?Brand personality is not just another buzzword. The concept of Five Dimensions of Brand Personality was first outlined in 1997, so it has…Dec 8, 2020Dec 8, 2020
How Branding Affects Human Psychology? — Atlas AuthenticaThere is no doubt that branding affects human psychology. However, the term psychology of branding is still somehow unclear and is mostly…Nov 30, 2020Nov 30, 2020