Masha MaziYou’re not a brand strategist, but a well-informed designer. (And that’s okay).How most brand strategy courses mislead their students.7 min read·Jan 20, 2021----
Masha MaziHow Brand Strategy and Design Go Hand in HandThe design should be in service of a carefully planned brand strategy, and it should bring an idea alive in its full potential. Brand…6 min read·Jan 13, 2021----
Masha MaziEmotional Branding Tips and Tricks: How to use emotional branding to your advantage?It goes without a doubt that consumers connect to brands on an emotional level. This is not only true for huge brands but also smaller…5 min read·Dec 15, 2020----
Masha MaziWhat Is Brand Personality and Why It Is Important?Brand personality is not just another buzzword. The concept of Five Dimensions of Brand Personality was first outlined in 1997, so it has…4 min read·Dec 8, 2020----
Masha MaziHow Branding Affects Human Psychology? — Atlas AuthenticaThere is no doubt that branding affects human psychology. However, the term psychology of branding is still somehow unclear and is mostly…7 min read·Nov 30, 2020----